The mission was to create an immersive shopping experience for the local community and drive foot traffic during the holiday season. In order to do this, we partnered with vendors, design firms and local businesses in order to procure everything needed to make it happen. We created a fully bespoke holiday themed installation using lights, trees, sculptures and much more. The props were built with a combination of wood, foam, and steel and then dressed in holiday themed paint and other decor. Using the existing trees and bushes on site, we built and installed numerous props over a period of 2 weeks in December of 2020. The props were built with a combination of wood, foam, and steel and then dressed in holiday themed paint and other decor. The Howard Hughes team was great to work with and we're happy with how this project turned out.

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