How to Market Your Trade Show Effectively in Las Vegas
Have you been thinking about hosting a trade show in Las Vegas?
Do you have concerns that no one will show up or that attendance will be low?
Well, it will be if you do not market correctly. Your trade show marketing has to be on point in order to attract the right people. Here's how to do it.
Use Email Marketing
If you have an existing email list, you should utilize it for one of your online marketing techniques.
Email marketing campaigns continue to be one of the most effective ways to reach out to your customers and keep them engaged. This is especially true when hosting events to get people to come.
Utilize Social Media Channels
With over 4.7 billion people on social media, it would be a detriment to you to not use social media to promote an event.
Digital marketing is one of the best ways to promote your event since it has the ability to reach so many people.
You can reach even more people if you choose to cross-promote across platforms. That means instead of just using TikTok or just using Instagram, you can use more than one. You can post daily on both as well as Facebook and YouTube if you have the time and team to help you do it.
Give a Sneak Peek of the Event
When you go about marketing your trade show event in Las Vegas, you want to make sure you are talking about how great of an event it is going to be. If you fail to do that, people won't want to go.
That's why you have to broadcast what is going to happen at the event to spark interest. A sneak peek will get them interested in the event. You could even offer an incentive if they do go ... like 15% off your products or services.
Go Old-Fashioned With Your Strategy
While most of the marketing strategies these days are digital, it wouldn't hurt to do a bit of both and add print marketing to your strategy as well.
To do this, you could print out flyers and hang them around Vegas - in bars, comedy clubs, cafes, and hotels if they let you. This way, you are increasing awareness of the event among everyone who walks through these spaces.
In addition, you could print out pamphlets that you can give out on the streets of Vegas to tourists and locals alike. This may spark their interest, and they may end up attending the trade show!
Trade Show Marketing in Las Vegas
If you are hosting a trade show, you want to make sure people attend. To do this, you need to have the right marketing strategy.
With these tips, you'll be sure to have quite the turnout at your event. If you need help with anything for your trade show, you can contact two eighteen to help!