OAKLEY | CITY OF ORIGINS 2020

Production Management, Custom Fabrication, Technical Production, Graphic Production, Rentals, and Onsite Management

In an effort to pay homage to this iconic brands past, Oakley decided to host an exclusive 3 day retail experience that would include panel discussions with some of the worlds most iconic athletes and creators, morning workouts with celebrity trainer Ariel Foxie, product customization, and of course, shopping. With so much of the brands history stemming from the 1984 Olympic games, there was no better place to hold this event then Fairfax Ave in Los Angeles, CA.

Oakley tapped the team at SWANS Agency led by Paul Chang and Terence Teh to oversee all of the creative and experiential efforts associated with the event, SWANS then turned to 218 Event Production to help bring it all to life. With the goal of channeling the 1980's spirit, it was imperative that we push the boundaries to leave a lasting impression on the consumers who would be attending. The production team at 218 and the designers at SWANS worked hand in hand to come up with a floor plan that would do just that. After putting to work some of the in-house capabilities that 218 has to offer such as custom fabrication, graphic production, and technical production we were able to deliver a successful program that left everyone talking.